For 125 years, Pepsi has been a staple in the food and beverage space and remained one of America’s most iconic brands. From their presence at the Super Bowl, to celebrity endorsements, to international publicity stunts, they’ve done it all. However, they’ve not always stuck the landing on logo and public identity rebrands. This year, they’ve changed their logo and type-face once again, and we weigh in on what we think about it AND chat about their biggest logo controversies of yesteryear. PLUS, the death of Sierra Mist and the birth of Starry.
What do you think of the new Pepsi logo? Are you going to try Starry? Do you have a case for us to solve or a question or comment about this episode OR a suggestion of a Substack article for us to discuss? Call or text the SPACE CASE HOTLINE at 832-899-4949 or DM us on social media @spacecasepod OR email us at spacecasepod@gmail.com
SHOW NOTES:
https://www.today.com/food/news/starry-replacing-sierra-mist-pepsi-rcna65389
https://www.creativebloq.com/news/never-forget-that-utterly-ridiculous-pepsi-logo-design-document
https://www.today.com/food/news/pepsi-changes-logo-first-time-14-years-2023-rcna77306
https://www.foodandwine.com/pepsi-new-logo-redesign-7372635
https://www.pepsico.com/our-stories/press-release/pepsi-unveils-a-new-logo-and-visual-identity-marking-the-iconic-brands-next-era03282023
https://www.tiktok.com/@nogood.io/video/7192304311697804590
LOGOS-https://www.incimages.com/uploaded_files/inlineimage/630×0/PEPSI_2023_PR_Logo_Evolution_66225.png
PDF DOCUMENT – https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
https://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiasco#xj4y7vzkg
https://www.nytimes.com/1989/04/05/business/pepsi-cancels-madonna-ad.html
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